The world of digital marketing is full of acronyms and terms can become overwhelming if you are new to this environment. Abbreviations and complex phrases can feel almost like reading an alien language at times. While it may be frustrating to learn tons of key terms, it's imperative to understand them if you want to have successful marketing efforts. Today we've gathered up 15 common marketing terms that everyone should know and understand.
This is one you'll probably hear most often. Analytics essentially describe and communicate the significant patterns in data. When referring to analytics in the terms of marketing, it basically means that you are looking at the data from your initiatives and using that information to shape your future marketing decisions.
If your company has a B2B strategy, this means your business is targeting and selling to other businesses. Some examples of B2B companies would be Hootsuite, Intel, General Electric, and Adobe.
Opposite of business-to-business, business-to-consumer is used to describe companies that directly target and sell to consumers. Amazon, Apple, and Nike are examples of well-known B2C companies.
It's really important to identify if your company is B2B or B2C in order for your marketing team to create the most effective content for your audience.
This phrase can be used to describe websites or emails. When it comes to websites, your bounce rate describes how quickly people are leaving your website after they land on it. A high bounce rate typically equals poor conversion rates because the readers are not staying on your site long enough to read content or click to another page on your site.
In terms of email marketing, the bounce rate describes the rate at which the email was undeliverable to your recipients. A high bounce rate in this situation may indicate that your subscriber list is out of date or the email addresses may be invalid.
A call-to-action describes the emphatic encouragement for your audience to take an action. This could be in the form text, a button, or link that is meant to "bait" your consumers. An example of a call-to-action would be, "Download Our Media Kit Today."
Clickthrough Rate (CTR)
CTR is the percentage of online users that advance (or click through) from one part of your website to the next. For example, clickthrough tracking is used during advertising campaigns to see how many people viewed the ad and if they actually clicked your link to explore the rest of your initiative.
Content is an overused term these days, but the meaning of it is very simple. Any type of photo, video, blog, podcast, social media post or slideshow is a form of content. It's a piece of information that can be engaged with and shared with other online users.
This term is popularly used to describe the amount of interaction on a company's social media platforms. Engagement can be consisted of likes, comments, and shares on a piece of content. These sorts of interactions can help you gauge and understand what sort of content resonates with your audience.
This phrase is used to describe content that is timeless. Evergreen content will provide value to readers no matter when they stumble upon it online. For example, writing a blog about the top five movies to watch on Valentine's Day would not be a form of evergreen content as it pertains to a very specific time of the year. This blog, however, is a form of evergreen content because it would be beneficial to any reader no matter when they find it.
Hashtags are widely used across social media for users and companies to engage with each other about a particular topic. They connect all sorts of pieces of content together that use the same hashtag. If you want to make your social media more engaging, try using hashtags on your posts to attract new audience members. To create a hashtag, you simply need to use the pound sign right before a word, like so- #DigitalMarketing.
Keywords are used to describe the terms that search engines like Google or Yahoo will pick up on to include your website in their search results. It is very important to use keywords throughout all of your website's content to optimize the page and allow it to be found easily by search engines.
This phrase describes the design and formatting of your website so that it's easy to use and navigate on a mobile device. Almost everyone has a smartphone or tablet in their hand these days, so it's very important to view your company's website through a mobile device to see if it translates well to a smaller, vertical screen.
Similar to mobile optimization, responsive design describes the formatting of a website that will respond appropriately to multiple types of devices and screen sizes. Rather than creating separate web designs for each type of device or screen size, a responsive design will adapt properly to whatever screen you're using.
You probably see retargeting every day without noticing it. Have you ever looked at a product online and then the next day you see an advertisement online about that product? You've been retargeted. This marketing tactic is used to persuade customers into revisiting your website to purchase something that they've previously viewed online.
Search Engine Optimization (SEO)
SEO describes the way search engines gather up websites and content to show users who search for key terms online. If your site is properly optimized for search engines, people should have a pretty easy time finding your web links, images, and more. To ensure that your SEO is the best it can be, always remember to use keywords, title tags, image tags, and internal links.
Now that you understand all of these marketing terms, it's time to get to work! If you feel unequipped to create your own marketing strategies to push your brand forward, get in touch with Oudit Creative Solutions today. We'd be happy to talk with you about how we can improve your digital marketing efforts.