We get it- social media is overwhelming! Platform layouts are always changing, these crazy things called algorithms are taking over, and the techniques you hear about most don't always work. Sometimes it takes an expert to evaluate your current social media plan and find its weaknesses, but you're probably making these three common mistakes that can be easily avoided.
Focusing on Numbers Instead of Engaging
It's called "social" media for a reason. If you're only focusing on your follower growth, likes, or shares, you're not seeing the bigger picture. In order to build a strong audience and continue to make it grow, you have to be social. This includes following accounts that are similar to your brand, interacting with them by leaving them thoughtful comments and likes, and supporting your audience by engaging with them. Your follower base will always fluctuate as people follow and unfollow just to build their own audience, but steadily engaging with your audience and like-minded businesses will keep your consumer base growing for years to come.
You Have No Strategy
What's a bad strategy? Picture a scenario where you're posting irregularly, randomly hashtagging words, and trying to follow the techniques of other popular accounts. Stop there! Keep in mind that every single brand is different. Even if you follow companies that are similar to yours, their social media strategy might not work for your business. You need a customized strategy that is catered to your business and your audience. Your first strategic social media plan might not be super successful, which is why it's important to constantly revaluate and tweak the weak points in your approach.
Not Offering a Call to Action
What action are you asking your audience to take? If you're a photographer, do you want them to book a portrait session with you? If you're a dentist, do you want them to schedule a consultation? Give your audience that extra push to get in touch with your brand by offering a crystal clear call to action. These are best used at the end of a caption so you don't look too pushy right off the bat.
Most importantly, think about what makes your brand special. Do you offer exceptional customer service? Do you make a product that no other company in the world possesses? Find these significant strengths and use them to your advantage on social media. Identify your target audience and have fun with them!
If you need help creating your own social media strategy, get in touch with us today. We would love to chat with you about how we can take your brand to new heights!